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| news archive | |
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Fall 2006 Newsletter |
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In this issue: |
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Speakers Bureau campaign a success in Asheville |
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The NC GreenPower Speakers Bureau recently completed a multi-week promotional campaign in the Asheville area that centered around two seasonal events – the Southern Energy and Environment Expo (SEE Expo) and OrganicFest. The two events helped NC GreenPower speakers reach more than 10,000 combined attendees and raise thousands of dollars in annual contributions to the program. |
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Energy and environment take center stage at SEE Expo The SEE Expo is one of the premier events of its kind in the Southeast. Held in Fletcher, NC, the expo is attended by approximately 8,000 people annually who are interested in learning more about renewable energy, sustainable design, home power systems and alternative fuel vehicles. NC GreenPower has exhibited for the past three years, and last year served as a co-sponsor of the event. The SEE Expo not only raises awareness about the NC GreenPower program, through booth displays and lectures, but also serves as an excellent feedback mechanism to existing subscribers in the area. |
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“The citizens of the greater Asheville area, and a large part of Western N.C. for that matter, have been strong supporters of the program,” said NC GreenPower marketing and communication coordinator Jeff Brooks. “Exhibiting in the area gives us the chance to increase support for the program and show existing subscribers the positive things NC GreenPower is doing to make renewable energy generation a reality.”  Renewable alternatives prove popular at OrganicFest Another very successful regional event is OrganicFest, a street festival dedicated to promoting organic products and a healthier lifestyle. More than 90 vendors lined the streets outside of the Grove Arcade in downtown Asheville for the one-day event. “Interest was very high among attendees who visited our booth,” said Brooks. “Participation rates exceeded our expectations.” The increased interest in renewable energy may be attributed in part to an increased visibility for these technologies among mainstream consumers. Recent films such as “An Inconvenient Truth” and “Who Killed the Electric Car,” as well as the ever popular “Kilowatt Ours” documentary have helped to raise awareness of alternative energy sources and the need to deploy these technologies for electrical and mobile fuel needs. Both the SEE Expo and OrganicFest brought not only record numbers of new subscribers to NC GreenPower, but also an ever-increasing number of existing participants. “This year, more than ever, we noticed how many existing customers stopped by our booth,” Brooks said. “That is very encouraging to see.” And perhaps reflective of the times and attitude of the public, many existing customers are even increasing their contributions. “We are getting a great many requests from customers wanting to do more,” he said. “I think they recognize the good we are able to accomplish through their participation. And I think that many of our participants recognize the urgency to do something now – today.” As it continues its work during Energy Awareness Month in October and on to the end of the year, the NC GreenPower Speakers Bureau furthers the message of renewable energy through presentations across the state. All tolled, the program will present to more than 100 organizations and events this year. Every presentation moves the Bureau closer to its goal of educating every North Carolina citizen about renewable energy and NC GreenPower. To schedule a presentation for your group today and help spread the word about renewable energy and NC GreenPower in your community, visit the NC GreenPower Speakers Bureau. To become a subscriber or to do more by increasing your participation in the program, call 866-533-NCGP, email us, or contact your local participating utility. |
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