overview

press releases

in the news

image downloads

media kit

experts guide

Winter 2005 Newsletter

In this issue:

STAKEHOLDER SPOTLIGHT

North Carolina electric cooperatives, municipalities and utilities — connecting customers with cleaner energy options

When you think of the role of electric utilities in the NC GreenPower program, some things are immediately apparent – others are not. Currently, 30 utilities are participating in the program, with several more expected to join in the coming months. Each of the member utilities has a unique role to play in the success of NC GreenPower.

A partnership that works
"The voluntary participation of more than 30 North Carolina electric utilities is a credit to this state and to the merits of the NC GreenPower program," says Jo Anne Sanford, chair of the N.C. Utilities Commission.

When looking at the function of an electric utility in a renewable energy program, the most obvious role is as the purchaser, seller and transmitter of electricity. Electric utilities develop and maintain the miles and miles of infrastructure it takes to carry electricity from those who generate the renewable power to those who consume it.

In the case of NC GreenPower, the utilities are responsible for working with renewable energy generators to connect their power to the statewide electric network or “grid.” This connection process involves ensuring the quality, safety and reliability of the power source, and then establishing an interface between the power source and the nearest electric line. The utility also must monitor the power being transmitted and account for every kilowatt hour that is placed on the grid.

Connecting with customers
But the involvement of electric utilities in the NC GreenPower program extends far beyond the acquisition and transmission of renewable energy. Utilities also are involved in marketing the program as well. During 2004, participating utilities financed and distributed to their customers more than seven million mentions about NC GreenPower in bill inserts and newsletters. Additionally, North Carolina electric utilities have sponsored events, employee awareness and signup drives and hosted training for employees interested in becoming members of the NC GreenPower Speakers Bureau.

In addition to marketing support, utilities also provide extensive billing and logistical support. Each month utilities bill and collect NC GreenPower contributions from subscribers. That money is then passed in its entirety to NC GreenPower, who apportions it to renewable generators across the state based on the amount and source of the renewable generation.

In addition, utility customer service representatives are available to answer questions from NC GreenPower customers and those interested in joining the program. By utilizing the existing logistical systems of the utilities, NC GreenPower has dramatically reduced its overhead and made more money available to renewable energy generators.

Champions of a cleaner future
Finally, many utilities have elected to be not only promoters of renewable energy, but purchasers as well. Duke Energy, Dominion North Carolina Power, Progress Energy, North Carolina's electric cooperatives and N.C. Public Power support the program as “Champion” level sponsors — the highest level of giving.

"It takes a diverse group to make NC GreenPower work," says Bob Goodson, senior vice president of N.C. Electric Membership Corporation, and chairman of the NC GreenPower Board of Directors. "Electric utilities are an important part of that group. From transmission of electricity to extensive marketing to logistical support to being purchasers of renewable energy, utilities are firmly committed to the success of NC GreenPower."

This article is the first in a series of spotlights on various stakeholders within the NC GreenPower program. Look for more information on NC GreenPower partners in future issues.