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Being a good corporate citizen requires not only providing quality
products and services, but also building strong relationships with
the local community and maintaining a positive image to customers
and stakeholders. In this age of constant scrutiny of corporations
and increased concerns over the impact their operations have on
our environment, it is essential that businesses become proactive
in developing an environmental and operational strategy that reduces
waste while maintaining or improving quality and economic stability.
To meet the expectations of customers, stakeholders
and vendors, businesses are taking measures and accepting practices
that place greater consideration on environmental concerns. Some
measures are costly and some require changes to operational procedures.
But there are some steps that can have positive environmental impacts
without requiring significant changes in operations. One way is
for businesses to make NC GreenPower part of their environmental
initiative.
Becoming an NC
GreenPower sponsor can provide significant support for renewable
energy in North Carolina and create numerous benefits for the sponsoring
business as well. Here are some of the benefits that corporate sponsorship
can bring:
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Meet organizational
environmental benefits
Many organizations are working today to minimize
their environmental footprint through reductions in air emissions
and greenhouse gases. Buying renewable energy can be an important
part of that mission. Organizations that have calculated the
amount of emissions associated with their annual electric load
can offset that consumption with an equivalent green power purchase,
providing reductions in pollutants and supporting sustainability
goals.
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Generate positive publicity
Organizations that support renewable energy through NC GreenPower
receive opportunities for recognition and publicity that other
forms of advertising and public relations cannot equal. Sponsoring
organizations may promote their involvement as part of a corporate
environmental initiative, which can have very positive impacts
on customers, shareholders, regulators and members of the community.
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Improve employee morale
Showing progressive leadership in environmental and public health
issues can demonstrate an organization’s strong commitment
to its employees. In turn, employees will enjoy higher morale,
which can lead to reductions in turnover and an improvement
in overall productivity.
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Support corporate branding
For many businesses and organizations, being environmentally-conscious
is part of their core branding strategy. Companies that focus
on markets such as organic products, healthcare items or outdoor
equipment may well be able to integrate a green power purchase
directly into their key branding messages. They might even designate
products created using renewable energy as “carbon-neutral”
or “climate-neutral.” Even organizations not typically
affiliated with environmental concerns can leverage a renewable
energy purchase toward enhancing their corporate brand or marketing
a particular product.
Becoming a corporate sponsor of NC GreenPower is
a way to make a powerful environmental statement and support North
Carolina’s energy future. Visit our Website to learn more
about becoming a corporate sponsor.
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